Become a speaker

Purpose of the report

The conference speaker has to show the examples (cases) of promoting of the real mobile e-commerce applications.

Recommendations for the report

The report may contain the following items:

1. What objectives of promotion were set. For example:
   • Optimization of current advertising activities;
   • Increasing of active users’ number;
   • Keep the cost of installing the application (CPI) at a certain level;
   • etc.
2. What was done. For example:
   • Analysis of the market and current advertising campaigns of the application;
   • Preparation of promotion strategy.
   • Preparation and launch of advertising campaigns;
   • etc.
3. What tools were used in the work;
4. Which advertising channels were used;
5. Examples for advertisements for each channel;
6. Promotion results;
7. Conclusions.

We are open to suggestions! You can supplement the content of the report with new points, as well as adjust the existing ones.

Purpose of the report

The conference participant should understand what opportunities for implementation of the loyalty programs the mobile e-commerce application can provide.

Recommendations for the report

The report may contain the following items:

1. Importance of the loyalty programs for development of retail and e-commerce;
2. Capabilities of the mobile e-commerce applications for creating efficient loyalty programs;
3. What types of the loyalty programs can be implemented using mobile e-commerce applications;
4. Real examples of implementation of the successful loyalty programs in the retail and the e-commerce applications, their results.

We are open to suggestions! You can supplement the content of the report with new points, as well as adjust the existing ones.

Purpose of the report

The conference participant should understand the importance and peculiarities of promoting of the e-commerce applications in stores. 

Recommendations for the report

The report may contain the following items:

1. What is appstore optimization (ASO) and why it is important;
2. Which stores for the most efficient promotion of e-commerce applications exist at the moment;
3. Peculiarities of ASO for e-commerce applications;
4. What parameters are important for promoting applications in stores (title, keywords, etc.) 
5. What are the most efficient tools available today for promoting applications in the stores, the peculiarities of their use for e-commerce applications;
6. Which analytics tools can be used to analyse campaigns for promoting e-commerce applications in the stores;
7. Real examples of successful campaigns to promote e-commerce applications in stores and their results. 

We are open to suggestions! You can supplement the content of the report with new points, as well as adjust the existing ones.

Purpose of the report

The conference participant should understand what a mobile marketing strategy is and why it is needed. What a mobile e-commerce marketing strategy includes and what steps should be taken to create it.

Recommendations for the report

The report may contain the following items:

1. What is a mobile marketing strategy and what are its peculiarities for e-commerce sites/mobile applications;
2. Importance of the mobile marketing strategy for maintaining and increasing competitiveness in the e-commerce markets;
3. What a mobile marketing strategy for e-commerce should include;
4. Stages of creation and development of the e-commerce mobile marketing strategy;
5. Real examples of successful mobile marketing strategies for e-commerce and their results.

We are open to suggestions! You can supplement the content of the report with new points, as well as adjust the existing ones.

Purpose of the report

The conference participant should understand the role of notifications in the e-commerce mobile applications. What types of notifications exist and how they should be used for the maximum result for the business.

Recommendations for the report

The report may contain the following items:

1. Role of the notifications in the mobile e-commerce applications;
2. Types of the notifications (push notifications, in-app notifications, emails);
3. How can notifications be used to promote the goods, services and the e-commerce loyalty programs;
4. How to use the notifications and not cause damage for the business. 
5. The best practice of using the notifications of different kinds bringing maximum results. 
6. Real examples of successful use of the notifications in the mobile e-commerce applications and their results.

We are open to suggestions! You can supplement the content of the report with new points, as well as adjust the existing ones.

Purpose of the report

The conference participant should understand what opportunities are provided by the Google AdMob to promote a mobile e-commerce application. What is the effectiveness of this tool.

Recommendations to the report

The report may contain the following items:

1. What is the Google AdMob ad network and how it works;
2. Google AdMob features for the promotion of e-commerce application;
3. The Google AdMob aggregator features for promoting the ecommerce application, selection of the most effective advertising networks;
4. Types of advertisements that can be applied for the promotion of applications;
5. What data for the analysis of the effectiveness of the campaign can be obtained from Google AdMob.
6. Criteria for the effectiveness of the advertising campaign;
7. Recommendations for creating and configuring advertisements;
8. Minimization of the cost on advertising in Google AdMob;
9. Real examples of successful e-commerce promotion campaigns in Google AdMob and their results.

We are open to suggestions! You can supplement the content of the report with new points, as well as adjust the existing ones.

Purpose of the report

The conference participant should understand what opportunities are provided by the Google AdWords to promote the e-commerce mobile application. What is the effectiveness of this tool.

Recommendations to the report

The report may contain the following items:

1. Google AdWords features for the promotion of e-commerce application;
2. The possibilities of the advertising channels Display Network and Searchnetwork;
3. Universal App Campaigns features for the promotion of the e-commerce application;
4. Recommendations for creating and setting up advertising campaigns;
5. Types of announcements for promotion of e-commerce application, recommendations for their creation;
6. What data for the analysis of the effectiveness of the campaign can be obtained from Google AdWords. Criteria for the effectiveness of campaigns;
7. What analytical tools can be used to assess the effectiveness of Google AdWords campaigns.
8. How can I minimize the advertising costs in Google AdWords for the promotion of the application;
9. Real examples of successful campaigns on e-commerce promotion and their results.

We are open to suggestions! You can supplement the content of the report with new points, as well as adjust the existing ones.

Purpose of the report

A conference participant should understand what opportunities are provided by Facebook + Instagram for the promotion of mobile e-commerce application. What is the effectiveness of these tools.

Recommendations to the report

The report may contain the following items:

1. Facebook and Instagram features to promote the e-commerce application;
2. Types of advertising that can be used to promote the applications;
3. What data for the analysis of the effectiveness of the campaign can be obtained from Facebook and Instagram. Criteria for the effectiveness of the campaign;
4. Recommendations for creating and setting up advertising campaigns;
5. Recommendations for choosing the target audience. Elimination of ineffective target audiences;
6. How can you minimize the advertising costs on Facebook and Instagram for the promotion of the application;
7. Real examples of successful campaigns to promote e-commerce applications and their results.

We are open to suggestions! You can supplement the content of the report with new points, as well as adjust the existing ones.

Purpose of the report

The conference participant should understand what opportunities are provided by the Facebook Audience Network to promote a mobile e-commerce application. What is the effectiveness of this tool.

Recommendations to the report

The report may contain the following items:

1. Facebook Audience Network features for promotion the e-commerce application;
2. Recommendations for creating and configuring the advertisements and campaigns. Targeting settings;
3. Types of announcements for the promotion of e-commerce application, recommendations for their creation;
4. What data for the analysis of the effectiveness of the campaign can be obtained from Facebook Audience Network. Criteria for the effectiveness of the campaigns;
5. What analytical tools can be used to assess the effectiveness of Facebook Audience Network campaigns.
6. How can you minimize the advertising costs in Facebook Audience Network to promote the application;
7. Real examples of successful campaigns to promote e-commerce applications and their results.

We are open to suggestions! You can supplement the content of the report with new points, as well as adjust the existing ones.

Purpose of the report

The conference participant should understand what opportunities are provided by AdColony for the promotion of a mobile e-commerce application. What is the effectiveness of this tool.

Recommendations to the report

The report may contain the following items:

1. What is AdColony Ad Network and how it works;
2. AdColony features for the promotion of e-commerce application;
3. Types of advertisements that can be used to promote the applications. Video advertising as the most effective type of advertising;
4. What data for the analysis of the effectiveness of the campaign can be obtained from AdColony;
5. Criteria for the effectiveness of the advertising campaign;
6. Types of partner models (CPI, CPA, CPC, etc.). Which model to choose.
7. Recommendations for creating and configuring the advertisements and campaigns. Targeting settings;
8. Minimizing of advertising costs in AdColony;
9. Real examples of successful campaigns on the promotion of the e-commerce applications in AdColony and their results.

We are open to suggestions! You can supplement the content of the report with new points, as well as adjust the existing ones.

Purpose of the report

A conference participant should understand what opportunities InMobi provides for the promotion of mobile e-commerce application. What is the effectiveness of this tool.

Recommendations to the report

The report may contain the following items:

1. What is the advertising network InMobi and how it works;
2. InMobi capabilities for promoting the e-commerce application;
3. Types of advertisements that can be used for the promotion of the applications;
4. What data for the analysis of the effectiveness of the campaign can be obtained from InMobi;
5. Criteria of the effectiveness of the advertising campaign;
6. Types of partner models (CPI, CPA, CPC, etc.). Which model to choose.
7. Recommendations for creating and configuring the advertisements and campaigns. Targeting settings;
8. Minimizing of advertising costs in InMobi;
9. Real examples of successful campaigns on e-commerce application promotion in InMobi and their results.

We are open to suggestions! You can supplement the content of the report with new points, as well as adjust the existing ones.

Purpose of the report

A conference participant should understand what opportunities Twitter for Business provides for the promotion of mobile e-commerce application. What is the effectiveness of this tool.

Recommendations to the report

The report may contain the following items:

1. What is Twitter for business and how it works;
2. Twitter capabilities for promoting the e-commerce application;
3. Types of advertisements that can be used to promote the applications;
4. What data for analyzing the effectiveness of the campaign can be obtained from Twitter;
5. Criteria of the effectiveness of the advertising campaign;
6. Types of advertising models. Which model to choose.
7. Recommendations for creating and configuring the advertisements and campaigns. Targeting settings;
8. Minimization of the cost on advertising of the application on Twitter;
9. Real examples of successful campaigns on e-commerce promotion on Twitter and their results.

We are open to suggestions! You can supplement the content of the report with new points, as well as adjust the existing ones.

Purpose of the report

A conference participant should understand what opportunities video advertising provides for mobile commerce. Which ad networks / services support video advertising, their comparison.

Recommendations to the report

The report may contain the following items:

1. Prospects for the development of mobile video advertising;
2. Features of video advertising for online commerce, including mobile;
3. Which advertising networks / services support video advertising, their comparison.
4. Real examples of successful e-commerce campaigns using video advertising;

We are open to suggestions! You can supplement the content of the report with new points, as well as adjust the existing ones.

Purpose of the report

A conference participant should understand what remarketing is and how it can be used to promote the e-commerce application.

Recommendations to the report

The report may contain the following items:

1. What is remarketing and why it is needed;
2. Features of remarketing for the promotion of e-commerce applications;
3. Types of remarketing (site remarketing, social remarketing, etc.). What kinds can be used to promote e-commerce applications;
4. Retargeting, as a tool for remarketing. The features of its use for the promotion of e-commerce applications;
5. Review of popular tools for remarketing (AdRoll, Google AdWords and etc.).
6. Real examples of successful remarketing campaigns for e-commerce applications, their results.

We are open to suggestions! You can supplement the content of the report with new points, as well as adjust the existing ones.

Purpose of the report

The conference participant should understand what opportunities are provided by the platform AdRoll for the promotion of mobile application e-commerce. What is the effectiveness of this tool.

Recommendations to the report

The report may contain the following items:

1. What is the AdRoll platform and what is it for;
2. AdRoll features for remarketing and the promotion of the e-commerce application;
3. Types of remarketing in AdRoll. What kinds can be used for promotion of e-commerce applications;
4. Resources supported in AdRoll for remarketing / retargeting (Facebook, Instagramt). How they are involved in remarketing. Their opportunities for the remarketing of e-commerce applications
5. Features of mobile remarketing / retargeting and its opportunities for e-commerce applications;
6. Real examples of successful remarketing campaigns in AdRoll for e-commerce applications and their results.

We are open to suggestions! You can supplement the content of the report with new points, as well as adjust the existing ones.

Purpose of the report

The conference participant should understand what the most effective means of analytics may be applied for the e-commerce application for the purpose of implementing the effective marketing strategy. Which analytical data is necessary or important to ensure the successful operation of the application.

Recommendations to the report

The report may contain the following items:

1. Review of the most popular tools of analytics that can be applied to e-commerce application (Google Mobile App Analytics, Google Firebase Analytics, Flurry Analytics, Apsalar, etc.);
2. Comparison of the tools of analytics in the context of application to the e-commerce application. Advantages and disadvantages;
3. What analytical data is necessary or important for the implementation of marketing strategy of the e-commerce application.

We are open to suggestions! You can supplement the content of the report with new points, as well as adjust the existing ones.

Purpose of the report

The conference participant should understand how to investigate the behaviour of users of an e-commerce application in more detail. Which users’ actions have to be analysed. What tools for advanced analysis of the users of the e-commerce applications exist.

Recommendations for the report

The report may contain the following items:

1. What users’ actions have to be analysed for e-commerce applications (tap on product, click "Add to cart" etc);
2. What are the advantages of advanced analysis of user’s actions and how can it be used to promote the application and increase the conversion;
3. What efficient analytical tools exist currently, their comparison (Kissmetrics, Appsee, Localytics, Appanalytics.io etc);
4. Real examples of successful campaigns for the advanced research of the behaviour of users of an e-commerce application, their results.

We are open to suggestions! You can supplement the content of the report with new points, as well as adjust the existing ones.

Purpose of the report

A conference participant should understand what goals are in the advertising campaign, what they are necessary for and what they should be for the promotion of the e-commerce application. The possibilities of Google Analytics for analyzing the indicators of achievement of the purposes of an advertising campaign.

Recommendations to the report

The report may contain the following items:

1. What are the goals and what they are for;
2. Types of goals in the advertising campaign to promote e-commerce applications;
3. Features of Google Analytics. Goal settings in Google Analytics;
4. Funnels for destination goals;
5. Google Analytics reports to achieve the set goals. Criteria to achieve the goals;
6. Best practice of setting goals for the campaigns to promote e-commerce applications;
7. Real examples of successful campaigns to promote e-commerce applications with the indicators of the achieved goals.

We are open to suggestions! You can supplement the content of the report with new points, as well as adjust the existing ones.

Purpose of the report

The conference participant should understand what opportunities are provided by the Google Tag Manager for tracking e-commerce.

Recommendations to the report

The report may contain the following items:

1. Google Tag Manager features for obtaining e-commerce statistics;
2. What data can be obtained using Google Tag Manager (data on purchases, transactions, average order value, transaction ratio, time to purchase, etc.);
3. Capabilities of standard and advanced tracking of electronic trading in Google Tag Manager;
4. Types of variables of Google Tag Manager and their capabilities;
5. What elements of interface of the e-commerce website or application interface should be tagged for obtaining analytical data;
6. Features of setting tags for the e-commerce site and the application;
7. How the data obtained by Google Tag Manager may be applied to increase the effectiveness of e-commerce site or application;
8. Analytics of the received data, integration with analytics services (Google Universal Analytics, AdWords, Adobe Analytics, etc.)
9. Real examples of successful application of Google Tag Manager in e-commerce and their results.

We are open to suggestions! You can supplement the content of the report with new points, as well as adjust the existing ones.

Purpose of the report

A conference participant should understand what features AppsFlyer provides for the analytics and the promotion of the mobile e-commerce application. What is the effectiveness of this tool.

Recommendations to the report

The report may contain the following items:

1. What is the AppsFlyer system and what it is for;
2. Possibilities of AppsFlyer for promotion of e-commerce application;
3. Tracking of events inside the application in AppsFlyer;
4. What analytical data is important for assessing the effectiveness and promotion of e-commerce applications (income from completed orders, etc.);
5. Ways to send data from the application to AppsFlyer;
6. Real examples of successful campaigns on estimation of the effectiveness of e-commerce applications in AppsFlyer and their results.

We are open to suggestions! You can supplement the content of the report with new points, as well as adjust the existing ones.

Purpose of the report

A conference participant should understand the capabilities of Appcellerator to create cross-platform e-commerce applications, as well as the advantages and disadvantages of this technology.

Recommendations for the report

The report may contain the following items:

1. Capabilities of the Appcellerator for developing the e-commerce applications;
2. Examples of implementing the main sections of an online store: home page, catalog, catalog search (search results), product page, shopping cart, checkout page, account pages, etc. Which Appcellerator tools can be used to create them. Perhaps there are ready-made SDKs.
3. What can be implemented through the server API and what cannot.
4. Language support (localization). The best way to implement it;
5. Integration with payment systems.
6. Integration with social networks.
7. Integration with analytics tools (Google Analytics, Google Tag Manager, etc.). 
8. The capabilities of embedding media (video). 
9. Application support. The ways to minimize costs for development and support.
10. Real examples of implementing of the e-commerce applications on the Appcellerator.

Note

Technically, the report should be at a basic level, understandable for business representatives.

We are open to suggestions! You can supplement the content of the report with new points, as well as adjust the existing ones.

Purpose of the report

A conference participant should understand the capabilities of Xamarin to create cross-platform e-commerce applications, as well as the advantages and disadvantages of this technology.

Recommendations for the report

The report may contain the following items:

1. Capabilities of the Xamarin for developing the e-commerce applications;
2. Examples of implementing the main sections of an online store: home page, catalog, catalog search (search results), product page, shopping cart, checkout page, account pages, etc. Which Xamarin tools can be used to create them. Perhaps there are ready-made SDKs.
3. What can be implemented through the server API and what cannot.
4. Language support (localization). The best way to implement it;
5. Integration with payment systems.
6. Integration with social networks.
7. Integration with analytics tools (Google Analytics, Google Tag Manager, etc.). 
8. The capabilities of embedding media (video). 
9. Application support. The ways to minimize costs for development and support.
10. Real examples of implementing of the e-commerce applications on the Xamarin.

Note

Technically, the report should be at a basic level, understandable for business representatives.

We are open to suggestions! You can supplement the content of the report with new points, as well as adjust the existing ones.

Purpose of the report

A conference participant should understand the capabilities of React Native to create cross-platform e-commerce applications, as well as the advantages and disadvantages of this technology.

Recommendations for the report

The report may contain the following items:

1. Capabilities of the React Native for developing the e-commerce applications;
2. Examples of implementing the main sections of an online store: home page, catalog, catalog search (search results), product page, shopping cart, checkout page, account pages, etc. Which React Native tools can be used to create them. Perhaps there are ready-made SDKs.
3. What can be implemented through the server API and what cannot.
4. Language support (localization). The best way to implement it;
5. Integration with payment systems.
6. Integration with social networks.
7. Integration with analytics tools (Google Analytics, Google Tag Manager, etc.). 
8. The capabilities of embedding media (video). 
9. Application support. The ways to minimize costs for development and support.
10. Real examples of implementing of the e-commerce applications on the React Native.

Note

Technically, the report should be at a basic level, understandable for business representatives.

We are open to suggestions! You can supplement the content of the report with new points, as well as adjust the existing ones.

Purpose of the report

The conference participant should understand the capabilities of the Magento SDK for creating of the e-commerce applications, as well as the advantages and disadvantages of this library.

Recommendations for the report

The report may contain the following items:

1. Capabilities of the Magento SDK for development of the e-commerce applications (SDK capabilities for Android and iOS);
2. Examples of implementing the main sections of an online store: home page, catalog, catalog search (search results), product page, shopping cart, checkout page, account pages etc, based on the Magento SDK.
3. What can be implemented through the server API and what cannot.
4. Language support (localization). The best way to implement it;
5. Integration with payment systems.
6. Integration with social networks.
7. Integration with analytics tools (Google Analytics, Google Tag Manager, etc.). 
8. The capabilities of embedding media (video). 
9. Application support. The ways to minimize costs for development and support.
10. Real examples of implementing of the e-commerce applications based on the Magento SDK.

Note

Technically, the report should be at a basic level, understandable for business representatives.

We are open to suggestions! You can supplement the content of the report with new points, as well as adjust the existing ones.

Purpose of the report

A conference participant should understand the possibilities of integrating the application with existing e-commerce platforms.

Recommendations to the report

The report may contain the following items:

1. Overview of popular open-source e-commerce platforms that provide the ability to integrate with the application through the API (Magento, OpenCart, PrestaShop, Shopify, Woocommerce, etc.);
2. Advantages and disadvantages of the platforms in the context of integration with the application.
3. What minimum of functionality of the application can be implemented, using API of the specific platform;
4. Which existing modules / extensions of a specific platform can be applied for integration with the application, their possibilities;
5. How difficult it is to write custom modules for a specific platform for integration with the application;
6. Examples of successful integration of the platforms with the mobile application e-commerce.

Note

Technically, the report should be at a basic level, understandable for business representatives.

We are open to suggestions! You can supplement the content of the report with new points, as well as adjust the existing ones.

Purpose of the report

A conference participant should understand what is UI/UX-optimization and why may be necessary for e-commerce websites and mobile applications. Which methods and tools of UI/UX optimization exist today.

Recommendations to the report

The report may contain the following items:

1. What is A/B testing, Multivariate testing, Funnel testing, and also the importance of their application in the campaign to promote mobile sites or e-commerce applications;
2. Features of the compilation of tests for the interfaces of mobile commerce (mobile versions of websites and mobile applications). Real examples;
3. Tools for creating tests (Google Tag Manager, Optimizely, AB Tasty and etc.). Comparison of tools;
4. Collection and analysis of statistics, taking into account the characteristics of the mobile interface.
5. What data of statistics are important for UI/UX-optimization of mobile  e-commerce websites and mobile applications;
6. Real examples of successful campaigns on UI/UX-optimization of mobile e-commerce websites and mobile applications, their results.

We are open to suggestions! You can supplement the content of the report with new points, as well as adjust the existing ones.

Purpose of the report

The conference participant should understand what opportunities the platform AB Tasty provides for optimizing mobile e-commerce websites and applications. What is the effectiveness of this tool.

Recommendations to the report

The report may contain the following items:

1. What is the AB Tasty platform and what it is for;
2. AB Tasty features for optimizing mobile sites and e-commerce applications;
3. Kinds of testing (A / B tests, Split testing, MVT, Funnel testing). What kinds of testing can be used to optimize mobile sites and e-commerce applications;
4. Recommendations for creating tests for mobile sites and e-commerce applications and AB Tasty;
5. Reports and analytics of test results with AB Tasty;
6. Real examples of successful campaigns for optimizing mobile sites and e-commerce applications with AB Tasty.

We are open to suggestions! You can supplement the content of the report with new points, as well as adjust the existing ones.

Purpose of the report

A conference participant should understand what AMP optimization is and how it can affect the efficiency of mobile web versions of online stores.

Recommendations to the report

The report may contain the following items:

1. What is Google АМР and what it is for;
2. Integration of Google АМР into mobile web versions of online stores. What indexes of online store metrics can be improved with Google AMP;
3. What opportunities for the site of the online store AMP integration provides;
4. What elements of the online store interface must be integrated in Google properties;
5. Comparison of the indexes of the online store before and after AMP integration;
6. Real examples of successful integration of Google AMP in mobile web versions of online stores and their results.

We are open to suggestions! You can supplement the content of the report with new points, as well as adjust the existing ones.

Purpose of the report

A conference participant should understand the importance of proper e-commerce design application, what design it should be to ensure the greatest conversion.

Recommendations to the report

The report may contain the description of the main sections of the e-commerce application:

• home page
• main menu
• catalog
• product
• search and search results
• basket
• check-out
• account
• etc.

as well as recommendations for the effective UX of the entire application (main sections, ease of access to the sections and etc.), the necessary interface elements can be described and the tips on their most effective location and design, giving examples of correct and wrong solutions.

A screen of a product view may be an example. It is necessary to tell how to place best the image, price, discount price, description of the product, buttons (buy, add to favorites and etc.). Photo preview (the optimal number of thumbnails and their size, photo quality). Location and display of the video. List of recommended products, etc. To show good and bad examples of design.

You can also describe what modern and proven design solutions increase the sales. What design tricks are worth using, and which are not.

We are open to suggestions! You can supplement the content of the report with new points, as well as adjust the existing ones.

Purpose of the report

A conference participant should understand what payment systems can be integrated into mobile e-commerce applications. Comparison of systems, their opportunities, conditions of use and safety criteria.

Recommendations to the report

The report may contain the following items:

1. Overview of payment systems that can be used in e-commerce applications. The review should include local systems for the Netherlands (e.g. iDeal, etc.);
2. Comparison of Payment Systems:
3. Advantages and disadvantages. Possibilities of integration with mobile e-commerce applications;
4. Terms of use (the amount of commissions , etc.);
5. Safety performance.

We are open to suggestions! You can supplement the content of the report with new points, as well as adjust the existing ones.

Purpose of the report

The participant of the conference should get acquainted with the prospects of using the machine learning in e-commerce. What solutions are available for today and how much they are effective.

Recommendations to the report

The report may contain the following items:

1. What is machine learning and how can it be used in e-commerce;
   • What solutions exist today:
   • intelligent customer-service chatbots;
   • improved product search;
   • analyzing and understand pricing trends;
   • fraud detection and prevention;
   • product recommendation systems
   • predicting product demand;
   • improving customer segmentation;
   • other.
2. What solutions can be used for mobile commerce.

We are open to suggestions! You can supplement the content of the report with new points, as well as adjust the existing ones.

Purpose of the report

The conference participant should familiarize himself with the opportunities and prospects of the use of augmented reality in e-commerce. What solutions exist for today and how effective they are.

Recommendations to the report

The report may contain the following items:

1. What is AR and VR be used in e-commerce. How rapidly the technologies are developing;
2. How can AR and VR be used in e-commerce (create an engaging buying experience, modify or customize selections, visualize or understand products and features, etc.);
3. Prospects for present technologies for e-commerce;
4. Which AR/VR solutions for e-commerce exist for today and how effective they are. Real examples of AR/VR solutions for ecommerce.

We are open to suggestions! You can supplement the content of the report with new points, as well as adjust the existing ones.

Purpose of the report

A conference participant should understand how to properly assess the amount of work, cost and timing of the implementation of the e-commerce application.

Recommendations to the report

The report may contain the following items:

1. What is the minimum functionality for an e-commerce application?
2. What basic and advanced functionality should include;
3. Implementation of a native application for e-commerce for Android. Evaluation of scope of work, cost and timing of development of the application with a basic functionality;
4. Implementation of a native application for e-commerce for iOS. Evaluation of volume of works, cost and terms of development of the application with the basic functionality;
5. Implementation of the application for e-commerce based on cross-platform technologies. Assessment of the scope of work, cost and timing of application development with basic functionality;
6. Implementation of the backend (server application API). Recommendations for choosing e-commerce platform, server operating system, language programming, database server, etc.
7. Recommendations for choosing different mobile SDK;
8. The need to write tests when developing an application;
9. Ways to minimize the cost of implementing an application for e-commerce.

We are open to suggestions! You can supplement the content of the report with new points, as well as adjust the existing ones.

Purpose of the report

A conference participant should understand what features Google Analytics provides for the analytics and the promotion of the mobile e-commerce application. What is the effectiveness of this tool.

Recommendations to the report

The report may contain the following items:

1. Possibilities of Google Analytics for promotion of e-commerce application;
2. Tracking of events inside the application in Google Analytics;
3. What analytical data is important for assessing the effectiveness and promotion of e-commerce applications (income from completed orders, etc.);
4. Ways to send data from the application to Google Analytics;
5. Real examples of successful campaigns on estimation of the effectiveness of e-commerce applications in Google Analytics and their results.

We are open to suggestions! You can supplement the content of the report with new points, as well as adjust the existing ones.